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Notes for doctors

How patients actually find doctors online — written for doctors, not for search engines.

Owning your name31 August 20262 min read

Why Your Hospital Staff Page Isn't Yours (and What to Do About It)

A hospital staff profile disappears the moment you leave. Here's what that costs a doctor in practice, and what a permanent alternative looks like.

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Earlier notes

30 August 2026

What Is a Google Business Profile, and Why Every Doctor Needs One

What a Google Business Profile actually is, why it matters more than a website for local patient searches, and the mistakes that make most doctors' listings unreliable.

29 August 2026

How Patients in Pakistan Actually Search for a Doctor Online

A breakdown of the four searches a patient runs before choosing a doctor in Pakistan, and what has to be true for a doctor to appear in each one.