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Notes for doctors
How patients actually find doctors online — written for doctors, not for search engines.
Earlier notes
Why Your Hospital Staff Page Isn't Yours (and What to Do About It)
A hospital staff profile disappears the moment you leave. Here's what that costs a doctor in practice, and what a permanent alternative looks like.
Google Business Profile for Doctors: The Essential Guide
Why a Google Business Profile matters more than a website for local patient searches, and the critical mistakes doctors make on Maps.
How Patients in Pakistan Actually Search for a Doctor Online
A breakdown of the four searches a patient runs before choosing a doctor in Pakistan, and what has to be true for a doctor to appear in each one.